Akvatera Pet Food Factory Opening Event
A CORPORATE LAUNCH EVENT TRANFORMED INTO AN IMMERSIVE INTERNATIONAL CELEBRATION
For AKVATERA, global pet food manufacturer, exporting to 60+ countries, GRAIL created a two-part international corporate factory launch event for 400 guests, combining an official inauguration ceremony with an immersive evening celebration.
The daytime programme welcomed political leaders, business representatives, partners and distinguished guests inside the new facility, where guided tours revealed the scale and innovation behind one of the region’s most advanced pet food factories.
In the evening, the experience moved into a specially constructed pavilion, where the concept transformed the space into a colourful and playful food factory world inspired by Charlie and the Chocolate Factory — filled with imagination, entertainment and a celebration of happy pets.
Guests: 400
Type: Immersive corporate launch event
Scope: Event concept, creative direction, scenography and full event production
Designed as a high-impact corporate launch event, it brought together international distributors and partners through magical performances, interactive moments and a spectacular live show by London’s 14-member cover band Ambassador band.
Blending creative direction, scenography and full event production, GRAIL delivered a memorable factory opening event that balanced business credibility, celebration and global brand ambition.
The result was more than an opening ceremony — it became a powerful international brand moment that introduced AKVATERA’s next chapter with impact.
