Hegelmann Group Corporate Summer Festival
Corporate event transformed into immersive summer festival.
For Hegelmann Group, global logistics company, GRAIL created and delivered a summer corporate event for 700 international employees, designed to introduce and celebrate the company’s renewed core values in a memorable, engaging way.
The client wanted the event to take place in their own environment, next to the company’s logistics warehouses, while integrating as much of the site as possible into the experience. In response, GRAIL developed the concept of the Hegelmann Values Festival — a format that combined company culture, entertainment and employee celebration.
Venue type: Company Logistics site
Guests: 700
Type: Corporate Summer Event / Employee Festival
Scope: Creative concept, event design, Full event production, Scenography, Entertainment, employee awards experience
We transformed the logistics area into a fully equipped festival-style event venue. The main stage was built around the warehouse loading ramp, while Hegelmann trucks became part of the scenography. Across the site, GRAIL delivered complete event production, including pavilions, furniture, catering areas, bars, entertainment zones, LED screens, sound and lighting.
The programme featured live performances, vehicle showcases and an interactive employee awards experience. Before the event, staff voted for ambassadors of the company’s five core values. During the show, the winners were revealed and celebrated on stage — turning company values into a meaningful live experience.
The result was a high-impact corporate festival where entertainment met purpose. Hegelmann’s values were introduced in a fresh, memorable way, while the brand itself stood out as innovative, international, confident and people-focused company.
